This business operates within the Fast-Moving Consumer Goods (FMCG) sector, specializing in business development, sales, marketing, and multi-channel distribution. Founded and owned by Shanavas Ahmed, a seasoned FMCG professional with over 15 years of experience, the company helps brands achieve revenue and profit growth through strategic planning, effective brand management, and strong distribution capabilities. It serves key channels including modern trade, general trade, and the Horeca segment, providing end-to-end market penetration and sales execution solutions.